Market a Website Using Google Tools
Google is kicking some serious butt with their range of free tools for webmasters. Google’s tools are so much more advanced than any offerings from Microsoft or Yahoo or any of the minor players, that there is no real need to mention them at all!
Google has cleverly devised this set of tools, knowing the high probability that the website owner / marketer is probably going to use Google Adwords which coincidentally links in beautifully with the rest of the software.
The cornerstone to understanding a websites success is to measure its performance on a goal based level. For an E-Commerce site, the most important goal is usually a sale. Other sites may consider new members, contact from the visitor, number of blog comments, or even whether certain pages are viewed or not. continue reading?