Market a Website Using Google Tools

Google is kicking some serious butt with their range of free tools for webmasters. Google’s tools are so much more advanced than any offerings from Microsoft or Yahoo or any of the minor players, that there is no real need to mention them at all!

Google has cleverly devised this set of tools, knowing the high probability that the website owner / marketer is probably going to use Google Adwords which coincidentally links in beautifully with the rest of the software.

The cornerstone to understanding a websites success is to measure its performance on a goal based level. For an E-Commerce site, the most important goal is usually a sale. Other sites may consider new members, contact from the visitor, number of blog comments, or even whether certain pages are viewed or not. continue reading?

Ecommerce Site Owners Thoughts

If you were starting over in ecommerce, what would you do differently?

Ecommerce owners do a lot of trial-and-error work on their way to building a successful operation. Along the way to success, it often becomes clear that the road could have been less rocky if a few things were done differently. Hindsight is often painfully clear. Several ecommerce owners outlined what they would do differently, if they had the chance to start over.

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Strategies for Successful eCommerce

The goal of any online business is to sell something, be it a product, service, or information. To accomplish this, you need customers, or traffic, to your web site. Follow these key Internet business strategies to generate customers and cash.

Image is Everything
Your web site should reflect how you want customers to feel about your business. The site must be professional looking and easy to navigate and understand. The content provided should be relevant to the needs of the customer. read more at Internet Business Strategies for Successful eCommerce

Top 10 Worst Marketing Disasters

The Consumerist’s guide to the top 10 worst gaffes, flops, and disasters in the history of American marketing and advertising.

Top 10 Worst Marketing Gaffes, Flops, and Disasters

Reading the top 10 list teaches us not to make the same marketing flops.

5 New Jobs of the Web 2.0 Generation

Entrepreneurship is a craft. But given the risky nature of starting one’s own business are there opportunities to practice the skills involved? Absolutely. Below I’ve taken five online opportunities that would be a natural extension of a web worker’s daily routine. Each does require certain skills and, in some cases, a small amount of capital. However, all are purposely picked to have the lowest barriers to entry. The goal is to learn. If something doesn’t work its possible to iterate until it does; the only major cost is the time invested. The exercises below probably won’t make you a Rockefeller. However, they will help hone those entrepreneurial chops and give you a greater appreciation for the issues and effort involved. read more?