Search Engine Optimization Tip

One of the best tips I ever got from Search Engine Optimization is highrankings.com. Though I’ve never tried their services, Jill Whalen is gracious enough to share her expertise through her forums and email subscriptions. One of her most valuable advice is really just bringing in unique content.

Good content is unique. Really and truly unique. It is creative ideas that simply popped into your head which nobody else in your space has thought of yet. The key to good content is creativity. Unfortunately, creativity itself seems to be a dying art. Being creative isn’t looking at what your competitor is doing and copying them. It’s being a leader, not a follower. It’s having your own voice and your own opinions and expressing them, regardless of what others might think. It’s pouring your heart and soul into your website, not looking for the next quick fix. And it’s (say it with me) making your site the best it can be for your site visitors AND the search engines. It’s what’s made my site rank highly for the most competitive phrase there is (among thousands of other phrases), and it’s what will make your site rank highly for whatever phrases relate to it. But it’s not easy, and it’s not fast. And it can’t be done with the flick of a switch.

Content is still king.