Top 10 Worst Marketing Disasters
The Consumerist’s guide to the top 10 worst gaffes, flops, and disasters in the history of American marketing and advertising.
Top 10 Worst Marketing Gaffes, Flops, and Disasters
Reading the top 10 list teaches us not to make the same marketing flops.
5 New Jobs of the Web 2.0 Generation
Entrepreneurship is a craft. But given the risky nature of starting one’s own business are there opportunities to practice the skills involved? Absolutely. Below I’ve taken five online opportunities that would be a natural extension of a web worker’s daily routine. Each does require certain skills and, in some cases, a small amount of capital. However, all are purposely picked to have the lowest barriers to entry. The goal is to learn. If something doesn’t work its possible to iterate until it does; the only major cost is the time invested. The exercises below probably won’t make you a Rockefeller. However, they will help hone those entrepreneurial chops and give you a greater appreciation for the issues and effort involved. read more?
Search Engine Optimization Tip
One of the best tips I ever got from Search Engine Optimization is highrankings.com. Though I’ve never tried their services, Jill Whalen is gracious enough to share her expertise through her forums and email subscriptions. One of her most valuable advice is really just bringing in unique content.
Good content is unique. Really and truly unique. It is creative ideas that simply popped into your head which nobody else in your space has thought of yet. The key to good content is creativity. Unfortunately, creativity itself seems to be a dying art. Being creative isn’t looking at what your competitor is doing and copying them. It’s being a leader, not a follower. It’s having your own voice and your own opinions and expressing them, regardless of what others might think. It’s pouring your heart and soul into your website, not looking for the next quick fix. And it’s (say it with me) making your site the best it can be for your site visitors AND the search engines. It’s what’s made my site rank highly for the most competitive phrase there is (among thousands of other phrases), and it’s what will make your site rank highly for whatever phrases relate to it. But it’s not easy, and it’s not fast. And it can’t be done with the flick of a switch.
Content is still king.
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